Power of Attraction:
What Is The Point?
not about ads. It's not about media plans. It's about attraction.
It's about a simple little formula we call the Power of Attraction.
It's about creating, developing, implementing and identifying the
attraction. It's about finding the important link between
a product and the customer. It's about looking at every project
through the eyes of the prospect. What is the magnetic pull? What's
the emotional bond? What's the alluring element? It's about
identifying that elusive, simple, honest, oh-so-important connecting
The Point of Attraction.
Without it, the communication process loses its potential. Without
it, everything else is beside the point.